South by Southwest (SXSW) is a globally recognized event celebrating the intersection of music, film, interactive technology, and culture, taking place in Austin, Texas, over 10 days. In the last few years, beauty brands and industry leaders have descended upon the festival, using it as an opportunity to showcase experiential marketing activations and share insights on brand building and strategy with SXSW’s diverse audience of entrepreneurs, industry professionals, artists, and creatives.In 2024, fashion and beauty programming was introduced as one of the 25 tracks at SXSW, featuring various formats, including keynotes, featured speakers, panels, workshops, podcasts, and more. This year, beauty brands and industry leaders had an even more significant presence at the international festival. BeautyMatter was on the ground, in the room, and even on stage at SXSW, gathering the most significant insights and trends from the conference. From exploring the mind-skin connection to DIBS Beauty's strategy for becoming a 50-state beauty brand, SXSW 2025 showcased how the industry continues evolving alongside technology, wellness, and culture.If you couldn’t attend SXSW 2025, here’s a recap of all the beauty sessions and activations that you missed:SXSW Beauty PanelsThe fashion and beauty track at SXSW 2025 included 26 sessions, 11 of which were focused on beauty. This represents an increase from the previous year, featuring only seven beauty-focused sessions as part of the fashion and beauty track.